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AI for Marketing : The Consumer Perspective.
・ISBN 978-1-041-13533-3 hard GB£ 145.99
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・ISBN 978-1-041-13532-6 paper GB£ 25.99
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-67023-0
| 著者・編者 | Cakim, Idil M., |
|---|---|
| シリーズ | AI for Everything |
| 出版社 | (CRC Pr., US) |
| 出版年月 | 2026.07 |
| ページ数 | 236 pp. |
| 言語 | ENG |
| ニュース番号 | ＜771-389 771-437＞ |
解説
AI for Marketing: The Consumer Perspective examines the human side of AI adoption at a moment when technology is advancing faster than consumer comfort. While millions use AI to search, plan, create and make decisions, trust remains fragile. This book explains why that gap persists and what it means for marketers trying to reach audiences who are both curious and cautious.
Drawing on proprietary research, global studies and behavioral science, the book maps the key barriers marketers must navigate: concerns about accuracy, authenticity, privacy, loss of control and systemic biases. It also identifies the consumer segments most open to AI-enabled products and messaging, including caregivers, multilinguals, sustainability enthusiasts and personalization seekers.
The book offers marketers practical guidance on designing AI-powered experiences that are credible, equitable and human-led. It shows how trust can be built into every touchpoint - from onboarding and data exchange to content creation and customer service - and why doing so is essential for adoption and long-term loyalty.