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Many developing countries are recognising that the traditional 'take-make-dispose' model of growth is no longer sustainable. This element explores that turning point and examines how the circular economy can offer a better path. A circular economy focuses on using resources for longer, reducing waste, and reusing or recycling materials. It offers a way to grow that can generate income, protect nature, and include more people in development. The element traces how circular economy ideas have evolved over the past decade, moving from a mainly global conversation to one increasingly shaped by local needs and realities. It argues that meaningful progress happens when three forces align: effective public policy, active communities, and strong cross-sector partnerships. Through case studies of businesses in developing countries, the element shows how firms with limited resources use creativity to redesign products and processes, turn waste into value, and collaborate to overcome constraints.