商品詳細

Establishing a Portfolio Career in the Music Industry: Find Your B.E.A.T. is a practical research-based guide to establishing a sustainable music career through the four essential pillars of Business, Education/Entrepreneurship, Artist Development and Technology (B.E.A.T.). Using real-world examples, scholarly research and industry interviews, the book connects theoretical concepts with practical applications while emphasizing the need for adaptability and continuous learning. Through the four pillars, readers will cover foundational topics such as business principles and artist development essentials, alongside emerging topics like AI and personal wellness. Establishing a Portfolio Career in the Music Industry: Find Your B.E.A.T. is an excellent resource for undergraduate and graduate students studying music entrepreneurship and music career development and arts leadership, while providing professional guidance to musicians and educators.