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This edited volume brings together scholars, teachers, journalists, activists, and filmmakers engaged in environmental communication and media studies to explore the constructions of primitive and wild spaces in our cultural creations of film, television, advertising, social media, infrastructure, and new technologies, among other media. Contributors present close analyses of a number of examples - including Indigenous social media activism, National Geographic, #VanLife content, Japanese haikyo, and more - to examine the representation, commodification, exploitation, and politicization of primitive and wild natural areas in contemporary media and technology. Ultimately, this collection demonstrates that, while the media of wild representations have significantly changed since the days of our ancestors, the same themes of reverence, fear, beauty, power, and awe are still reflected and coopted. Scholars of environmental studies, communication, popular culture, technology studies, and media studies will find this book of particular interest.