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This volume uncovers fresh perspectives and compelling new data about how Europe is perceived beyond its borders. Much of the literature on the EU and international relations tends to follow elites and policymakers in looking from the top down and from the inside out. The enquiry attempts a double reversal of the gaze: it probes Europe from the outside in, and from the bottom up. It explores how the continent is seen through the eyes of other global powers (China, India, Turkey, Russia, the United States) and their younger generations, whose views often tend to elude scholarly attention. Qualitative and quantitative lenses combine to provide an original account of how power affects international perceptions, and how international perceptions affect power.