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商品詳細
Marketing and Smart Technologies : Proceedings of ICMarkTech 2025. Volume 2.
・ISBN 978-3-032-16287-8 hard EUR 299.99
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| 著者・編者 | Reis, José Luis / Ruiz-Mafé, Carla et al. (eds.), |
|---|---|
| シリーズ | Smart Innovation, Systems and Technologies |
| 出版社 | (Springer, GW) |
| 出版年月 | 2026.04 |
| ページ数 | 667 pp. |
| 言語 | ENG |
| ニュース番号 | ＜770-488＞ |
解説
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2025), held at University of Valencia, Valencia, Spain, between November 27 and 29, 2025. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.