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Social Media : How to Engage, Share, and Connect. 5th ed. ソーシャルメディア－参加、シェア、コネクトの方法 第5版
・ISBN 978-1-5381-8672-5 hard GB£ 70.00
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・ISBN 978-1-5381-6712-0 paper GB£ 22.99
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| 著者・編者 | Luttrell, Regina M., |
|---|---|
| 出版社 | (Bloomsbury Academic, UK) |
| 出版年月 | 2025.11 |
| ページ数 | 336 pp. |
| 言語 | ENG |
| ニュース番号 | ＜769-1208 769-1318＞ |
解説
WINNER 2026 Textbook Excellence Award - Textbook & Academic Authors Association
Reflecting the latest technological innovations and challenges of the social media landscape, the fifth edition of Social Media: How to Engage, Share, and Connect helps students build success in integrated PR practice.
Regina Luttrell presents a thorough history of social media and pioneers of the field within chapters on specific subjects such as content-sharing, crisis communication, ethics, "sticky" social media, and strategic campaigns. This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals.
New features of the fifth edition include:
? Chapter 4: Generative AI covers the technology's uses and implications for strategic communication
? Chapter 7: Storytelling in Social Media emphasizes the art of crafting narratives that resonate with audiences
? Sticky Social Media boxes apply chapter concepts to real brand cases
? ROSTIR (Research, Objectives, Strategy, Tactics, Implementation, Reporting) Campaigns in Action boxes feature case studies of strategic, integrated PR, social media, and digital campaigns
? Storytelling: Communicate, Captivate, Connect boxes provide insight into how storytelling enhances communication strategies
Online resources (bloomsbury.pub/luttrellsocialmedia5e) include lecture slides and other teaching materials for instructors and students.