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商品詳細
Crowdfunding, Innovation and Sustainability in the European Fashion Industry : Strategic Challenges and Opportunities for SMEs and Startups.
・ISBN 978-3-032-13051-8 hard EUR 129.99
￥34,745.- (税込) ※（※）価格はご注文時の参考価格となります。
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| 著者・編者 | Gazzola, Patrizia / Vota, Vincenza / Canziani, Giada, |
|---|---|
| 出版社 | (Palgrave Macmillan, UK) |
| 出版年月 | 2026.04 |
| ページ数 | 148 pp. |
| 言語 | ENG |
| ニュース番号 | ＜768-352 768-359＞ |
解説
This book explores the strategic importance of crowdfunding in promoting sustainability and innovation, with a particular focus on its role in supporting start-ups and SMEs in the European fashion industry. Based on a solid theoretical framework, the book establishes links between sustainability theories - including ESG (Environmental, Social and Governance), Corporate Social Responsibility (CSR) and the circular economy - and the economics of innovation and alternative finance. In doing so, it provides a conceptual bridge between business strategy and unconventional financing models.
The book reveals how crowdfunding intersects with ESG performance and regulatory compliance in the fashion industry, explores how crowdfunding can be strategically leveraged to support sustainable innovation, and uncovers the role of institutional frameworks and public-private partnerships in shaping crowdfunding ecosystems.
Ultimately, this is a valuable resource for scholars, advanced students and public policy professionals who wish to understand how sustainability-oriented strategies are defined, communicated and financed in contemporary Europe.