商品詳細

In a world of increasingly fierce business competition, this book offers a unique perspective about the world of the little known but greatly important influences on society: trade associations.

Trade associations contribute to shaping legislation, public opinion and consequently the way the world moves. This groundbreaking book is the first to look deeply at the role of trade associations and also the proven best practices to effectively run such complex organisations. Gathering the experiences of dozens of international leaders, this practical guide provides fascinating insights into how to lead and manage trade associations, where competing business organisations gather under one roof. It reveals how to build consensus amongst competing corporations, how to define and measure success, and how to most adequately use resources such as technology, people and funding to make trade associations thrive.

Written in an engaging, accessible style, this book combines real-world case studies with actionable frameworks, making it an essential resource for trade association leaders and Board Members, C-suite executives, industry strategists and policy makers.