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商品詳細
Quick Guide Digital Marketing Roadmap : Analysis, Concept Development, and Success Measurement of Your Digital Marketing.
・ISBN 978-3-658-50822-7 paper EUR 64.99
￥17,371.- (税込) ※（※）価格はご注文時の参考価格となります。
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| 著者・編者 | Schwarz-Musch, Alexander / Tauchhammer, A. / Guetz, B., |
|---|---|
| 出版社 | (Springer, GW) |
| 出版年月 | 2026.03 |
| ページ数 | 112 pp. |
| 言語 | ENG |
| ニュース番号 | ＜766-386＞ |
解説
This book presents the Digital Marketing Roadmap-a practical framework that helps you plan, execute, and measure your company's marketing across digital channels. The rapid rise of digital technologies creates new opportunities and tools almost daily to connect with customers and influence their buying decisions. At the same time, marketing teams face growing pressure to demonstrate their impact on revenue. This calls for a structured roadmap that ensures every initiative is trackable and contributes measurably to your marketing goals. Learn how to build a Digital Marketing Roadmap for your organization, align your customer journey with your sales funnel, and continuously improve your online marketing through data-driven performance measurement.