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商品詳細
Marketing in a Digital World : Exploring Immersive Experiences, Innovation, and Cultural Dynamics of Consumption. R.ベルク他編 デジタル世界におけるマーケティング
・ISBN 978-981-9565-04-7 hard EUR 159.99
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お気に入り
★★★
| 著者・編者 | Jain, Varsha / Heggde, Githa S. / Belk, R. et al. (eds.), |
|---|---|
| 出版社 | (Palgrave Macmillan, UK) |
| 出版年月 | 2026.04 |
| ページ数 | 322 pp. |
| 言語 | ENG |
| ニュース番号 | ＜766-381＞ |
解説
The book focuses on emerging digital marketing and consumer culture research directions. It brings together work on immersive experiences, AI-driven innovation, and cultural influences that shape modern consumption. The chapters examine how technology, creativity, and identity shape marketing strategies and consumer responses. With contributions from global scholars, the book offers a broad academic and practical view of how marketing continues to adapt to digital and cultural transformations. This edited volume originated from the International Conference Marketing Communication 2025 (ICMC), organised by Mudra Institute of Communications, Ahmedabad, India.