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Trends for a Sustainable and Resilient Wine Tourism Industry : Pathways of Innovation, Inclusion, and Territorial Resilience from Around the World. L.-P.ダナ他編 持続可能で弾力的なワイン・ツーリズム産業の潮流
・ISBN 978-3-032-16333-2 hard EUR 149.99
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| 著者・編者 | Haller, Coralie / Dana, L.-P. / Dressler, M. et al. (eds.), |
|---|---|
| シリーズ | Tourism, Hospitality & Event Management |
| 出版社 | (Springer, GW) |
| 出版年月 | 2026.04 |
| ページ数 | 151 pp. |
| 言語 | ENG |
| ニュース番号 | ＜766-368＞ |
解説
Wine tourism stands at a decisive crossroads. Confronted with climatic constraints, digital transformation, evolving visitor expectations, and heightened social responsibility, the sector occupies a strategic position within broader sustainability and resilience agendas.
This book offers a comprehensive, multidisciplinary examination of these transitions. Drawing on recent theoretical advances and empirical studies from diverse wine regions worldwide, it highlights pathways shaping the future of wine tourism. Addressing environmental adaptation, business model innovation, entrepreneurship, digital and phygital experience design, accessibility, destination governance, and cultural mediation, the chapters reveal a shift from product-oriented logics to the co-creation of meaningful, inclusive, and transformative experiences. Wine tourism emerges as a dynamic ecosystem that generates sustainable value.
Intended for professionals and scholars in wine, tourism, marketing, communication, management, information technology, and education, this volume combines analytical depth with strategic insight. It invites readers to reimagine wine tourism as both a laboratory for innovation and a lever for sustainable territorial development-capable of addressing the ecological, economic, and societal challenges of the twenty-first century.