株式会社極東書店トップ ＞ 商品一覧 ＞ AI-Empowered Corporate Social Media : Exploring Internal and External Strategy.
商品詳細
AI-Empowered Corporate Social Media : Exploring Internal and External Strategy.
・ISBN 978-3-032-14712-7 hard EUR 149.99
￥40,091.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
| 著者・編者 | Qiu, Liangfei, |
|---|---|
| シリーズ | New Perspectives in Organizational Communication |
| 出版社 | (Palgrave Macmillan, UK) |
| 出版年月 | 2026.01 |
| ページ数 | 284 pp. |
| 言語 | ENG |
| ニュース番号 | ＜766-334 766-345＞ |
解説
This book examines a critical yet under-theorized area of contemporary business: the intersection of corporate social media and artificial intelligence (AI). It constructs a dual-framework-internal affairs and external affairs-that reframes corporate social media not merely as a communication tool, but as a strategic engine for organizational intelligence, coordination, and competitive positioning.
Part 1 provides an introduction to the concept of AI-empowered corporate social media. Part 2 addresses the external affairs of corporate social media, including its role in shaping customer relationships, marketing narratives, and public trust. Part 3 turns inward, exploring how enterprise social media platforms are reshaping organizational knowledge flows, performance feedback, and collaboration.
Through compelling historical analogies-from John Snow's epidemiological breakthroughs to Toyota's recall crisis-this book illustrates the dangers of drawing premature conclusions from spurious patterns. This critique is both timely and essential, especially as business leaders increasingly rely on opaque machine-learning systems for decision-making.