商品詳細

This book consolidates cutting-edge research on consulting into a single volume, with a particular emphasis on the digital transformation of the consulting industry. It aims to make the state of the art in this field more accessible, foster better business practices, and inspire further research. The book illustrates how the COVID-19 pandemic transformed the consulting industry by increasing pressure while also fostering acceptance of digital consulting formats. It explores the opportunities and conditions that digital technologies create for extending, innovating, and differentiating consulting services. These include web-based consulting platforms, AI-driven applications, blockchain-based reputation systems, smart services, and client self-service solutions. In addition, it examines frameworks for assessing the virtualization potential of consulting processes and demonstrates how hybrid solutions can combine traditional and digital consulting models.
The book introduces practical artifacts and methods that help consultants critically reflect on their approaches. It also serves as a valuable resource for students in management, consulting, and IT-related programs who are considering a career in consulting or seeking to become informed consulting clients.