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This timely book explores the fast-developing research landscape of social psychology theory in relation to the media. David Giles and Jennifer Johnston collate expert contributions examining the powerful influence of media on our thoughts, attitudes, and identities, seeking to understand how this can be studied.

Chapters outline the application of new theoretical approaches to key topics such as news media, fandoms, social media, and parasocial interaction, examining how people incorporate media into their network of relationships and identities. The contributing authors explore how the multiplicity of modern media can simultaneously reproduce and yet reduce stereotypes, exclude as well as include marginalized groups, and encourage as well as discourage political activism. Reviewing the current challenges and opportunities present in conducting effective social research on media-related topics, they argue for the necessity of increasing media literacy, emphasizing the importance of taking back control of the media that surrounds us.

This Research Handbook is an essential resource for academics and researchers in psychology, sociology, and communication and media studies who are interested in the application of social psychology to media.