商品詳細

How to Market Books has established itself as the standard text on marketing for both the publishing industry and the wider creative economy.

Blending theory and practice, this accessible guide highlights the critical role of the marketeer in a fast-changing industry and explains the strategies and techniques at their disposal. Whilst maintaining its core structure and approach, this seventh edition has been significantly updated to offer a more concise and practice-focused text which includes checklists, short international case studies, and questions for further thinking in every chapter. Other notable updates include:

* Additional coverage of data, analytics, and digital/social media, including tracking and measuring success, data privacy, and establishing and monetising online communities.

* Discussion of brands in publishing, including niche brands and how to develop them.

* Coverage of independent publishing and the implications for those involved.

* Consideration of environmental and sustainability issues and the part played by publishing.

* Emphasis on collaborator relationships, including preparing authors for participation, brand and charitable partnerships, and working with other departments.

* Summary of principles of experiential marketing and engaging audiences through direct participation.

The techniques and tactics covered make this an invaluable book for industry professionals and students of Publishing Studies alike.

This book is supported by e-resources that feature additional case studies, interviews with key players in publishing and the book trade, tips on getting a job and funding applications, and examples of design proposals.