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An Alternative Globalization : Global Generations, Cultural Commodities, and Soft Power from East Asia to the World.
・ISBN 978-90-04-75422-5 hard EUR 145.00
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-90-04-75426-3
| 著者・編者 | Cicchelli, Vincenzo / Octobre, S. / Lee, J. (eds.), |
|---|---|
| シリーズ | Youth in a Globalizing World |
| 出版社 | (Brill, NE) |
| 出版年月 | 2026.05 |
| ページ数 | 460 pp. |
| 言語 | ENG |
| ニュース番号 | ＜765-1169 765-871＞ |
解説
What do "The Way of the Dragon" (1972), "Mario Bros" (1983), "The Great Wall" (2016), and "Squid Game" (2021) have in common? These are the titles of cultural goods from East Asia. Following Hong Kong martial arts films and Japanese cultural products, South Korean pop culture is making its mark, while Chinese investment in digital industries is becoming massive. This volume plunges the reader into the discovery of this alternative pop culture by analyzing its historical dynamics, questioning the soft power associated with its success, examining the strategies put in place by intermediaries to favor it, and investigating its reception among global generations.