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Sustainable Customer Experience Design : Co-creating Experiences in Events, Tourism and Hospitality. 2nd ed. 持続可能な顧客経験設計 第2版
・ISBN 978-1-032-96435-5 hard GB£ 171.99
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・ISBN 978-1-032-96432-4 paper GB£ 44.99
￥14,252.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-58943-3
| 著者・編者 | Smit, Bert / Melissen, Frans / Camargo-Borges, C. et al., |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2026.06 |
| ページ数 | 282 pp. |
| 言語 | ENG |
| ニュース番号 | ＜765-407＞ |
解説
Fully revised and updated, the second edition of this popular text focuses on designing, staging and managing experiences within the context of the events, tourism and hospitality industries. It also explores current and future developments in these industries and wider society, with an emphasis on the potential contribution of events, tourism and hospitality to sustainable development.
The book offers an innovative approach to successfully co-create experiences for (potential) customers based on combining insights and methods from the world of design and the social sciences. Moreover, it demonstrates how the experience economy and sustainable development both reinforce one another and create challenges that organisations and professionals can address through this approach.
This second edition has been updated to include:
- An increased focus on sustainability, including social aspects of sustainable development.
- Greater emphasis on the importance of evaluation and iteration in designing and staging experiences, as well as the added value of digital and hybrid touchpoints and experiences in relation to customer journey design.
- Templates, tools and practical examples throughout to support learning and application in challenge-based education.
- New international case studies by leading authors in the field of experiences and sustainability.
- New online resources, including facilitation guidelines, templates and canvases such as the Experience Purpose Canvas, as well as weblinks related to tools, methods and exercises described within the book.
Combining design science, social science and a responsible marketing perspective into one inclusive hands-on approach to designing, staging and managing experiences, this is essential reading for all students of events, tourism and hospitality management, as well as related fields.