株式会社極東書店トップ ＞ 商品一覧 ＞ Tastes Like Money : RumChata and the Making of a Beloved Brand.
商品詳細
Tastes Like Money : RumChata and the Making of a Beloved Brand.
・ISBN 978-1-394-39715-0 hard US$ 28.00
￥6,560.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
| 著者・編者 | Maas, Tom E., |
|---|---|
| 出版社 | (Wiley, US) |
| 出版年月 | 2026.04 |
| ページ数 | 240 pp. |
| 言語 | ENG |
| ニュース番号 | ＜765-345 765-414＞ |
解説
An extraordinary tale that starts with a home kitchen recipe and ends with the multi-million-dollar sale of a world-famous liquor company - and everything in between
In Tastes Like Money, veteran liquor industry leader and founder of RumChata - the clever kitchen experiment that became a global phenomena - Tom Maas, delivers a first-hand story that exposes the behind-the-scenes battles, trademark wars, crises, and triumphs that built a world-famous product.
The book begins with the day Maas was unceremoniously and unexpectedly dismissed from his role as Vice President of Marketing and Sales at Jim Beam at age 49. From there, the author details the ups and downs of what would turn out to be his true calling: the creation of a drink called RumChata. Tastes Like Money draws generalizable lessons from Maas' wild ride: about passionate selling, brand protection, and the critical importance of never compromising on quality or cutting corners just to make a quick buck.
In the book, you'll also find:
- Specific strategies for building distributor relationships without the benefit of a huge corporate war chest
- How to compete against industry titans when you've got a target on your back
- A detailed, unvarnished memoir of from-scratch ingenuity from an entrepreneur who pulled out all the stops in the pursuit of his dream
Perfect for aspiring entrepreneurs seeking inspiration and guidance as they navigate their own business journeys, Tastes Like Money is a gripping and instructive story about ambition, resilience - and a little bit of luck. It's a must-read for everyone interested in how a global brand got built from scratch and what it took to make it happen.