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William Sancho was the son of Ignatius Sancho, one of the eighteenth century's most important Black Britons. In contrast to his father, however, William's life has never been fully explored. This Element builds a new evidential trail to uncover a multifaceted career that saw the younger Sancho undertake an apprenticeship and become a bookseller, rate-paying citizen and well-connected man about town. Sancho also contributed to the early vaccination movement and the campaign against slavery. Remarkable as elements of it were, Sancho's story makes sound historical sense for someone so deeply embedded within the country's burgeoning entrepreneurial, literate, male-dominated, metropolitan and imperially-focused public sphere. Sancho was a Black man who lived a distinctly 'British' life: his importance stands on its own terms, but also alters our perspectives of what these two historical labels have traditionally implied, and the experiences that were possible as part of them.