商品詳細

The Metaverse: Hype or Hoax? offers a rigorous, balanced, and evidence-based examination of one of the most contested technology narratives of the twenty-first century. Set against the backdrop of accelerated digital transformation, this book situates the metaverse within the longer history of technological disruption, platform evolution, and socio-economic change. Rather than accepting optimistic forecasts or dismissing the metaverse as speculative hype, this book critically evaluates its foundations, ambitions, and constraints.

Drawing on industry research, academic literature, and real-world case analysis, this book explores how immersive technologies, cloud platforms, artificial intelligence, blockchain, and spatial computing converge to shape emerging virtual ecosystems. It examines where genuine transformation is taking place; where value remains unproven; and how organisations, regulators, and societies can navigate this uncertain terrain with strategic clarity.

Key features include:

• A clear conceptual framework distinguishing metaverse reality from hype cycles
• A layered architectural view of metaverse ecosystems and enabling technologies
• A critical assessment of business, economic, social, and governance implications
• Practical guidance for enterprises, policymakers, and technologists

Written for technology leaders, policymakers, researchers, and postgraduate students, this book provides a grounded reference for understanding whether immersive digital worlds represent a substantive evolution of the internet or a rebranding of existing technologies amplified by market enthusiasm.