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商品詳細
The Innovation Game: A New Approach to Innovation Management and R&D. Softcover reprint of hardcover 1st ed. 2005
・ISBN 978-1-4419-3661-5 paper EUR 49.99
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| 著者・編者 | Corre, Armelle / Mischke, Gerald, |
|---|---|
| 出版社 | (Springer-Verlag New York Inc., US) |
| 出版年月 | 2010 |
| ページ数 | 206 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A05-56307＞ |
解説
RandD is the single most important investment for any company or any society. Its ultimate product is an innovation. Innovations are on the other side the major propeller for the respective (socio-) economic development of the very company or society.
Management science mainly treat RandD and innovations as costs or budgets to be managed, an approach that is in stark contrast to their overwhelming importance. This and the very fact that RandD and innovation success are a by necessity a-priori unknown and thus uncertain ex-post definition is not at all being respected properly up to now.
In The Innovation Game, La Corre and Mishchke consider RandD and innovation as an inherently risky investment which should be profitable, at least on average. Applying a statistical filter model, the authors are able to describe the RandD- and the innovation-process in great detail, almost like a production process. As a metaphor, the book tries to describe it like the control laws of the "distillery for inno-success knowledge".