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商品詳細
Customer Value Generation in Banking: The Zurich Model of Customer-Centricity. Softcover reprint of the original 1st ed. 2016
・ISBN 978-3-319-36879-5 paper EUR 49.99
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| 著者・編者 | Auge-Dickhut, Stefanie / Koye, Bernhard / Liebetrau, Axel, |
|---|---|
| シリーズ | (Management for Professionals) |
| 出版社 | (Springer International Publishing AG, SZ) |
| 出版年月 | 2016 |
| ページ数 | 195 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A05-49514＞ |
解説
The banking sector is undergoing a process of fundamental transformation - mainly due to the challenges of digitalization, insistent customers, regulation and a volatile economic environment. This book provides an in-depth understanding of the underlying logic of 21st century's banking environment and helps to develop a roadmap for the successful transformation of contemporary business models. The authors introduce the 'Zurich model for a customer-centric banking architecture enabling the reader to develop a sustainable business model which copes with the challenges of this information age. They identify customer behavior traps in such an environment; introduce adequate strategic instruments and cornerstones for providing added value through financial services, and provide core factors for conducting a successful transformation process.