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商品詳細
Online Political Communication: How to Use the Web to Build Consensus and Boost Participation. Softcover reprint of the original 1st ed. 2015
・ISBN 978-3-319-36661-6 paper EUR 49.99
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| 著者・編者 | Giansante, Gianluca, |
|---|---|
| 出版社 | (Springer International Publishing AG, SZ) |
| 出版年月 | 2016 |
| ページ数 | 188 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A05-49237＞ |
解説
This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus and boost political participation. It offers a useful guide for practitioners working in the political arena, as well as for those managing communication projects in institutions or companies.