株式会社極東書店トップ ＞ 商品一覧 ＞ Boundary Spanning Elements and the Marketing Function in Organizations: Concepts and Empirical Studies. Softcover reprint of the original 1st ed. 2015
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Boundary Spanning Elements and the Marketing Function in Organizations: Concepts and Empirical Studies. Softcover reprint of the original 1st ed. 2015
・ISBN 978-3-319-35016-5 paper EUR 49.99
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| 著者・編者 | Sahadev, Sunil / Purani, Keyoor / Malhotra, Neeru (eds.), |
|---|---|
| 出版社 | (Springer International Publishing AG, SZ) |
| 出版年月 | 2016 |
| ページ数 | 173 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A05-49214＞ |
解説
This book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narrative. Previous studies have often been disseminated across several academic disciplines like services marketing, personal selling and sales management etc. and this monograph aggregates studies dealing with boundary spanning elements or has boundary spanning elements related to the marketing function as the main empirical platform under a uniform theoretical perspective. Each chapter in the book deals with an important research theme and synthesizes studies in relation to boundary spanning elements.