株式会社極東書店トップ ＞ 商品一覧 ＞ Market Oriented Product Innovation: A Key to Survival in the Third Millennium. 1st ed. Softcover of orig. ed. 2002
商品詳細
Market Oriented Product Innovation: A Key to Survival in the Third Millennium. 1st ed. Softcover of orig. ed. 2002
・ISBN 978-1-4419-5298-1 paper EUR 149.99
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お気に入り
★★★
| 著者・編者 | Holt, Knut, |
|---|---|
| 出版社 | (Springer-Verlag New York Inc., US) |
| 出版年月 | 2010 |
| ページ数 | 410 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A05-45248＞ |
解説
Market-Oriented Product Innovation differs from most other titles, written either from a marketing or technical perspective, by giving a holistic view of the product innovation process. It has a product perspective, written from a managerial point of view, recognizing that product innovation, or new product development, is a discipline of its own. It is concerned with managing the products (goods and services) through their life cycle, integrating marketing knowledge and technological expertise, with the aim of getting satisfied customers. The book also gives a thorough treatment of the human and cultural aspects of product innovation by focusing on the change processes needed for the development of a market-oriented culture.