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商品詳細
The Application of Fuzzy Logic for Managerial Decision Making Processes: Latest Research and Case Studies. 1st ed. 2017
・ISBN 978-3-319-54047-4 hard EUR 49.99
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| 著者・編者 | Meier, Andreas / Portmann, Edy / Stoffel, Kilian / Teran, Luis (eds.), |
|---|---|
| シリーズ | (Fuzzy Management Methods) |
| 出版社 | (Springer International Publishing AG, SZ) |
| 出版年月 | 2017 |
| ページ数 | 103 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A05-40507＞ |
解説
This book addresses the latest research and applications of fuzzy management methods for business decisions. It showcases a broad set of applications and discusses topics such as measures for the quality of analytics outcomes in big data environments; how fuzzy management methods support the inclusion of human thinking and human behavior in decision making processes; how to generate better results with fuzzy management methods in cases of imprecise information; new personalization concepts enabled by fuzzy logic for the offering of customized products and services especially in the electronic market; and lastly the application of fuzzy analysis for executives using natural rather than computer language. The combination of research papers and case studies makes it a valuable resource both for researchers and practitioners in the digital economy.