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商品詳細
Fundamentals of Business-to-Business Marketing: Mastering Business Markets. Softcover reprint of the original 1st ed. 2015
・ISBN 978-3-319-38521-1 paper EUR 49.99
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★★★
| 著者・編者 | Kleinaltenkamp, Michael / Plinke, Wulff / Wilkinson, Ian / Geiger, Ingmar (eds.), |
|---|---|
| シリーズ | (Springer Texts in Business and Economics) |
| 出版社 | (Springer International Publishing AG, SZ) |
| 出版年月 | 2016 |
| ページ数 | 330 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A05-40344＞ |
解説
?This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets. The book sets the stage for developing marketing programs for business markets in their different facets.