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The Google Model: Managing Continuous Innovation in a Rapidly Changing World. Softcover reprint of the original 1st ed. 2014
・ISBN 978-3-319-35356-2 paper EUR 49.99
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お気に入り
★★★
| 著者・編者 | Steiber, Annika, |
|---|---|
| シリーズ | (Management for Professionals) |
| 出版社 | (Springer International Publishing AG, SZ) |
| 出版年月 | 2016 |
| ページ数 | 125 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A05-39915＞ |
解説
This book shows how companies like Google have reinvented the common practice in management in order to continuously innovate in fast changing industries. With the ever-increasing pace of change, reinventing existing management principles could become a necessity and prove crucial in the long-term competitiveness of many companies. The book presents a unique synthesis of findings from leading research on long-term competitiveness in fast changing industries. The core of the study comprises an exclusive 1-year in-depth research study on the drivers of innovation at Google and includes examples on how Google has translated the reinvented management principles into practice. The book also offers key action-points to help practitioners in reinventing their own management models for continuous innovation.