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商品詳細
Customer Knowledge Management: Leveraging Soft Skills to Improve Customer Focus. Softcover reprint of the original 1st ed. 2014
・ISBN 978-3-319-38140-4 paper EUR 49.99
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お気に入り
★★★
| 著者・編者 | Sain, Soumit / Wilde, Silvio, |
|---|---|
| シリーズ | (Management for Professionals) |
| 出版社 | (Springer International Publishing AG, SZ) |
| 出版年月 | 2016 |
| ページ数 | 207 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A05-39796＞ |
解説
Customer focus is the most important challenge of the future. Providing good customer service depends on how well companies know their customers and clearly identify their needs. Availability of customer knowledge, which is knowledge from, for and about the customer, thus becomes crucial in offering customized products or services. This can be gained most efficiently from direct interaction with customers, but requires the use of interpersonal and organizational soft skills. This book presents the interrelationship between customer knowledge management, customer focus and soft skills and also provides concrete advice on how the management of customer knowledge can be optimized.