株式会社極東書店トップ ＞ 商品一覧 ＞ Building Routes to Customers: Proven Strategies for Profitable Growth. 1st ed. Softcover of orig. ed. 2009
商品詳細
Building Routes to Customers: Proven Strategies for Profitable Growth. 1st ed. Softcover of orig. ed. 2009
・ISBN 978-1-4419-2733-0 paper EUR 59.99
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| 著者・編者 | Raulerson, Peter / Malraison, Jean-Claude / Leboyer, Antoine, |
|---|---|
| 出版社 | (Springer-Verlag New York Inc., US) |
| 出版年月 | 2010 |
| ページ数 | 196 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A05-35438＞ |
解説
Building Routes to Customers explains the powerful "Routes-to-Market" approach for driving profitable growth. World-class organizations including IBM, Microsoft, HP, Cisco, Hitachi, Adobe and Plantronics, and hundreds of smaller companies, have adopted RTM to develop and execute highly successful go-to-market strategies and tactics.
With a step-by-step approach and dozens of examples, the authors show how you can use RTM to: (1) Determine the optimal level of spending for each function in marketing, sales and customer service, for each market segment, product and service. (2) Optimize your marketing mix and sales and distribution channels to maximize revenue and profitability throughout the product life cycle. (3) Get everyone in product management, marketing, sales, customer service, and your distribution partners aligned and working together to maximize results. (4) Get the right products and services to the right customers at the right time. (5) Retain existing customers and create profitable new ones.