商品詳細

This book offers a new perspective on change projects in organizations. While traditional approaches of analysis, planning, and implementation can be too slow and unsatisfactory in dynamic environments, this book introduces a context-oriented, dynamic approach that seamlessly integrates technology, processes, and people into the organizational framework. Drawing from organizational theory, it prioritizes both the formal and informal aspects of an organization's structure and culture, and emphasizes the emotional side of change. It provides practical guidance on using emotion concepts to facilitate change in a positive way, and covers key supporting technologies, communication strategies, and human resource considerations.

In addition to describing the approach, the book provides helpful tips on selecting the right consultants and embedding change know-how for future initiatives. It is an indispensable resource for anyone leading a change project or looking to improve their organization's ability to adapt. So why settle for a traditional approach when you can achieve meaningful change through a dynamic, context-oriented approach?