株式会社極東書店トップ ＞ 商品一覧 ＞ Marketing Research : Delivering Customer Insight. 5th ed.
商品詳細
Marketing Research : Delivering Customer Insight. 5th ed. マーケティング研究 第5版
・ISBN 978-1-350-44277-1 hard GB£ 170.00
￥53,856.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
・ISBN 978-1-350-44278-8 paper GB£ 59.99
￥19,004.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
| 著者・編者 | Wilson, Alan, |
|---|---|
| 出版社 | (Bloomsbury Academic, UK) |
| 出版年月 | 2026.03 |
| ページ数 | 448 pp. |
| 言語 | ENG |
| ニュース番号 | ＜764-529＞ |
解説
Taking a refreshingly non-technical approach, this textbook gives students a concise overview of the marketing research process.
This text equips students with the skills needed to interpret research and use their findings to effect meaningful change. Keeping digital data and internet research at its heart, it details the main stages of the research process, covering both quantitative and qualitative methods. A plethora of case studies and examples helps students grasp the practical applications of theory.
This textbook is ideal for use on marketing research courses at undergraduate, postgraduate and MBA levels.
New to the 5th edition:
- Updated cases, examples and business environment terminology incorporating recent developments in the industry
- New feature within each chapter setting out the potential role of artificial intelligence
- Expanded material on experimental research and virtual test markets
Accompanying free online resources designed to support teaching and learning can be found at www.bloomsburyonlineresources.com/marketing-research