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商品詳細
Brand Management : Brand Strategy, Brand Implementation, and Brand Evaluation. ブランド管理
・ISBN 978-3-658-50244-7 paper EUR 39.99
￥10,688.- (税込) ※（※）価格はご注文時の参考価格となります。
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| 著者・編者 | Vogler, Oliver, |
|---|---|
| 出版社 | (Springer Gabler, GW) |
| 出版年月 | 2026.03 |
| ページ数 | 300 pp. |
| 言語 | ENG |
| ニュース番号 | ＜764-528＞ |
解説
This textbook provides a practical approach to brand leadership, tailored for master's students in business schools, executive education participants, and brand management professionals. Built around the proprietary framework - The Brand Management Clock Face - the book is structured into twelve chapters that systematically address key management challenges across a brand's lifecycle. The content combines well-established academic concepts with years of hands-on brand management experience. It bridges the strategic clarity of German brand identity models with the action-oriented mindset of American and French brand leadership.
This textbook has been recommended and developed for university courses in Germany, Austria and Switzerland.