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Omnichannel Retail : A Strategic Approach for Planning and Decision Making. オムニチャネル小売－計画と意思決定のための戦略的アプローチ
・ISBN 978-3-032-09744-6 paper EUR 74.99
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| 著者・編者 | Lindblom, Arto / Kautto, Matti / Mitronen, Lasse, |
|---|---|
| 出版社 | (Palgrave Macmillan, UK) |
| 出版年月 | 2026.02 |
| ページ数 | 211 pp. |
| 言語 | ENG |
| ニュース番号 | ＜764-526＞ |
解説
The retail industry is currently undergoing the biggest transformation in its history. Driven by the digitalization of commerce, new technological innovations and tools, as well as ever-evolving consumer trends and emerging forms of consumption, retail business models are becoming fully omnichannel.
This textbook provides a strategic approach to modern omnichannel retailing, its content, and its logic. It offers students the chance to create a strategic business plan that helps retailers make strategic choices and decisions that enable or facilitate the transition to omnichannel operations and the effective management of an omnichannel business.
It addresses key topics, including:
- Customer journey and customer experience
- Business models and service concepts
- Revenue streams
- Retail mix decisions
- Physical and digital channels
- Channel management and integration
- Metrics
Also offering a glossary-style overview of more than 200 key retail industry concepts, this book provides students with a comprehensive understanding of omnichannel retail, forming a solid foundation for managing and further developing retail business operations across physical and digital channels.