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商品詳細
Entrepreneurship and Small and Medium-Sized Enterprises (SMEs) in Africa : The Realities of the Post COVID-19 Era.
・ISBN 978-3-032-14173-6 hard EUR 169.99
￥45,437.- (税込) ※（※）価格はご注文時の参考価格となります。
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| 著者・編者 | Amoako Asiedu, Emelia / Kofi Asravor, Richard et al. (eds.), |
|---|---|
| 出版社 | (Palgrave Macmillan, UK) |
| 出版年月 | 2026.03 |
| ページ数 | 369 pp. |
| 言語 | ENG |
| ニュース番号 | ＜764-478＞ |
解説
This volume offers a comprehensive examination of the dynamic and evolving landscape of African entrepreneurship and small and medium-sized enterprises (SMEs) in the context of the Covid-19 pandemic and its aftermath. Bridging historical perspectives with contemporary challenges, it presents a nuanced analysis of how African entrepreneurs have demonstrated resilience and adaptability in the face of unprecedented global disruption.
Drawing on a diverse range of regional experiences and sectoral insights, the book provides a balanced narrative-highlighting both success stories and critical policy implications for the post-pandemic era. Key themes include technological innovation and digitization, customer relationship management, and financial strategies, all explored through a contextually grounded lens. This timely and insightful collection offers valuable guidance for scholars, policymakers, and practitioners seeking to understand and support the sustainable growth of African SMEs in a rapidly changing global environment.