株式会社極東書店トップ ＞ 商品一覧 ＞ Real Estate Marketing : Strategy, Personal Selling, Negotiation, Management, and Ethics. 2nd ed.
商品詳細
Real Estate Marketing : Strategy, Personal Selling, Negotiation, Management, and Ethics. 2nd ed.
・ISBN 978-1-041-09278-0 hard GB£ 145.99
￥46,249.- (税込) ※（※）価格はご注文時の参考価格となります。
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・ISBN 978-1-041-09357-2 paper GB£ 55.99
￥17,737.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-64968-7
| 著者・編者 | Sirgy, M. Joseph, |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2026.05 |
| ページ数 | 362 pp. |
| 言語 | ENG |
| ニュース番号 | ＜763-398＞ |
解説
Real Estate Marketing: Strategy, Personal Selling, Negotiation, Management, and Ethics, Second Edition, is specifically designed to educate real estate students with the art and science of the real estate marketing profession.
The book is divided into five major parts. Part 1 focuses on strategy issues related to real estate development firms. Concepts discussed include strategic analysis, target marketing, and the four elements of the marketing mix: property planning, site selection, pricing of properties, and promotion of properties. Part 2 focuses on the real estate agent and the business of buying and selling in the context of real estate brokerage firms. Part 3 focuses on negotiation concepts and applications. Part 4 focuses on human resource management issues such as recruiting and training real estate agents, issues related to performance evaluation, motivation, and compensation, as well as issues related to leadership. Finally, Part 5 focuses on legal and ethical issues in the real estate industry. Students will learn how to address difficult situations and legal/ethical dilemmas by understanding and applying a variety of legal/ethical tests. This fully updated new edition also includes expanded coverage of real estate marketing across English-speaking countries through case studies, as well as a focus on the use of AI and technology in real estate marketing.
The ideal textbook for undergraduate and graduate-level classes in real estate marketing, this book will be of interest to real estate students and professionals.