商品詳細

Today's business leaders know that creating social impact while leveraging updated technology and effective leadership is critical for success; their challenge is how to do it and how to strike this balance.

The book's step-by-step, visual approach makes it easy to grasp even complex concepts, and the model presented has been designed so you can use it immediately with your teams, for your own development path, and within organizations. It can be applied no matter the industry you are in or the size of the organization you either own, work for, or work with. Based on research, real-world experience, and fascinating stories by the people who have risen through the organizations, it highlights the role of digital technology in enhancing business and social results as a core part of doing business. The book also blends real action with insights from management and sustainability to address the growing trend of emphasizing actual positive impact on business and social results. It offers hands-on strategies on how to achieve this, rather than engaging in empty social washing or greenwashing communication and promises that never come to life and never make an impact beyond fancy slogans and illusions.

This book's holistic and dynamic approach to leadership in an ever-evolving world will appeal to established and next-generation leaders, aspiring business leaders, sustainability professionals, strategic consultants, business students, and researchers.