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Managing the Cultural Industries : An Introduction. 文化産業の管理－入門
・ISBN 978-1-032-81197-0 hard GB£ 171.99
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・ISBN 978-1-032-81196-3 paper GB£ 43.99
￥13,935.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-49859-9
| 著者・編者 | Roberts, James, |
|---|---|
| シリーズ | Discovering the Creative Industries |
| 出版社 | (Routledge, UK) |
| 出版年月 | 2026.04 |
| ページ数 | 318 pp. |
| 言語 | ENG |
| ニュース番号 | ＜763-1027＞ |
解説
An introduction to the business mechanics of the cultural and creative industries, this textbook provides a management-oriented, practice-based teaching and learning resource.
Aimed at students new to the study of the cultural industries and/or new to the study of business, the author introduces the reader to relevant academic insights and perspectives, without losing focus on the essentials of practical business and management. Designed for students who wish to develop a management and leadership career in the cultural and creative industries, the book incorporates coverage of key business ideas and disciplines, from strategy to accounting and finance, through management, human resources and innovation to marketing and consumer behaviour. Each chapter introduces a major new business topic. Key sectors covered included the music industry, television, video games, and the performing arts. Relevant management tools and techniques are described and used.
Managing the Cultural Industries is a valuable resource for new students of the cultural industries, as well as providing insights for reflective practitioners in the industry.