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Immigration is one of the most polarising and political consequential issues in 21st-century Europe. What Europeans Think About Immigration and Why It Matters offers a powerful and comprehensive analysis of the matter, mapping not only what Europeans think about immigration, but why they think it, how those attitudes are formed, and what they mean for the political future of Europe. Drawing on vast quantities of high-quality survey data spanning decades, countries, and crises, and combining insights from political science, psychology, sociology, and public policy, James Dennison and Andrew Geddes provide a new, interdisciplinary framework for understanding immigration attitudes. They explain how early-life socialization, emotional predispositions, values, media, economic conditions, and national contexts interact to shape how Europeans perceive immigration. With attitudes shown to be more stable, multidimensional, and resistant to change than many politicians, journalists, and policymakers assume, the book debunks common myths and reveals the complex interplay between beliefs, feelings, and facts that drive public opinion. Beyond identifying what people think, the book offers a theoretical and empirical framework for understanding salience-why immigration becomes politically important at some times but not others. It explains how and why immigration rises up the public agenda, why it resonates with some voters more than others, and what this means for party competition, policymaking, and the communication strategies used by politicians, journalists, and activists. Dennison and Geddes explore how salience, not just sentiment, has been key to the rise of radical-right parties and to far-reaching shifts in national and EU-level migration policies. This book is essential reading for scholars, students, policymakers, and anyone seeking to understand the deeper cognitive, emotional, and structural forces that shape how we see and govern migration.