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The Impact of Marketing Strategies on Society : Examining Critical Aspects of Marketing and their Implications for Societal Well-being.
・ISBN 978-3-032-08422-4 hard EUR 179.99
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| 著者・編者 | Uray, Nimet / Kiygi-Calli, Meltem / Tosun, Petek (eds.), |
|---|---|
| シリーズ | Palgrave Studies in Marketing, Organizations and Society |
| 出版社 | (Palgrave Macmillan, UK) |
| 出版年月 | 2026.01 |
| ページ数 | 389 pp. |
| 言語 | ENG |
| ニュース番号 | ＜762-367＞ |
解説
This edited collection provides a comprehensive analysis of how marketing management influences society. Investigating how marketing strategies intersect with societal well-being, authors also provide suggestions to navigate complex ethical and societal issues. Each chapter investigates a critical aspect of marketing, such as branding, pricing, social marketing, influencer marketing, and social media, and examines the societal impacts of companies' marketing management strategies. Through an in-depth exploration of the existing literature combined with analysis of real-world examples, this book aims to address the broader implications of marketing decisions and contribute to a deeper understanding of the interaction between marketing and society.