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商品詳細
Patent Management : Protecting Intellectual Property and Innovation. 2nd ed.
・ISBN 978-3-032-12029-8 hard EUR 89.99
￥24,053.- (税込) ※（※）価格はご注文時の参考価格となります。
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| 著者・編者 | Bader, Martin A. / Gassmann, Oliver / Thompson, Mark James, |
|---|---|
| シリーズ | Management for Professionals |
| 出版社 | (Springer, GW) |
| 出版年月 | 2026.02 |
| ページ数 | 330 pp. |
| 言語 | ENG |
| ニュース番号 | ＜762-273 762-596＞ |
解説
Innovation must translate into tangible value to sustain competitive advantage. As AI accelerates invention and global patenting shifts eastward, managing intellectual property (IP) is now as vital as overseeing factories or R&D.
Patent Management offers a practical guide for executives, innovators, and academics to harness patents as drivers of value in dynamic markets. Blending decades of global research with industry collaboration, the book covers:
- Winning IP Strategies: Use offensive and defensive tactics to compete globally.
- Future-proofing: Adapt patent strategy to AI, blockchain, and emerging tech.
- Successful practices: Learn from top firms and public-sector initiatives.
- Proven tools: Apply frameworks for start-ups, SMEs, and large corporations.
Built on projects with leading organizations like the European Commission and WIPO, this book connects theory and practice to make IP a lasting competitive edge.
About the reviews
A reference for managers who want to bring information technology innovation with a clear intellectual property strategy to the market. A very readable book.
Thomas Landolt, former Managing Director, IBM
A really comprehensive, all-in book about patents-strategy, value, management and commercialization. And not forgetting what they are for-foster innovation.
Dr. Joerg Thomaier, former Head of IP Bayer Group
An excellent tool for those who aim for professional management of the intangible assets of companies and other organizations.
"Best Patent Book" award winner, IPKat blog