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商品詳細
Business Success in the Gulf Region : How Exporters Can Navigate the Transformation in Saudi Arabia and the Gulf States.
・ISBN 978-3-658-50197-6 hard EUR 99.99
￥26,726.- (税込) ※（※）価格はご注文時の参考価格となります。
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| 著者・編者 | Ammann, Paul / Drißner, Gerald, |
|---|---|
| 出版社 | (Springer, GW) |
| 出版年月 | 2026.01 |
| ページ数 | 339 pp. |
| 言語 | ENG |
| ニュース番号 | ＜762-271＞ |
解説
This book shows how companies from Germany, Austria, and Switzerland can successfully do business in the Arab Gulf States. The region-especially Saudi Arabia-is currently diversifying beyond oil and gas, offering lucrative opportunities across many industries. The authors explain in a fact-based, pragmatic way how export-oriented companies can take advantage of these opportunities. As seasoned experts on the Gulf, they translate field observations into practical guidance and offer essential recommendations, plus insider tips drawn from 30+ interviews-mostly with Arab managers. Ethical questions that arise in this complex region are not ignored but are addressed from various perspectives. The book exposes the often unseen hurdles European managers face.