株式会社極東書店トップ ＞ 商品一覧 ＞ Aiming Big with Small Cars: Emergence of a Lead Market in India. Softcover reprint of the original 1st ed. 2014
商品詳細
Aiming Big with Small Cars: Emergence of a Lead Market in India. Softcover reprint of the original 1st ed. 2014
・ISBN 978-3-319-34522-2 paper EUR 99.99
￥26,726.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
| 著者・編者 | Tiwari, Rajnish / Herstatt, Cornelius, |
|---|---|
| シリーズ | (India Studies in Business and Economics) |
| 出版社 | (Springer International Publishing AG, SZ) |
| 出版年月 | 2016 |
| ページ数 | 229 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A05-28446＞ |
解説
This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. The authors contend that the current understanding of lead markets does not sufficiently explain the business practices that are born out of the intensified globalization of innovation. Lead markets are considered crucial for the global diffusion of new products and this book investigates whether sustainable lead markets can also emerge in developing economies, and if so, under which conditions. The authors question the conventional wisdom and propose updates and extensions to the lead market theory to better reflect the changing ground realities on ground.