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Fashion Advertising and Public Relations : A Historical and Sociological Perspective.
・ISBN 978-1-032-84806-8 hard GB£ 171.99
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・ISBN 978-1-032-84023-9 paper GB£ 43.99
￥13,935.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-51504-3
| 著者・編者 | Topic-Rutherford, Martina, |
|---|---|
| シリーズ | Mastering Fashion Management |
| 出版社 | (Routledge, UK) |
| 出版年月 | 2026.03 |
| ページ数 | 274 pp. |
| 言語 | ENG |
| ニュース番号 | ＜761-514＞ |
解説
Fashion Advertising and Public Relations offers a historically grounded analysis of advertising and public relations in the fashion industry.
It provides an in-depth introduction to the history of styles and leading designer innovations in advertising from the early 1900s to the modern day, which took place in tandem with societal developments. The text aims to equip the reader with the cultural capital necessary to pursue a career in fashion communication by providing foundational knowledge of the fashion industry's rich history. In line with this aim, it also covers a broad range of advertising and public relations practices in fashion, including fashion event management, press releases, digital media strategies, fashion magazine strategies, crisis communication, and CSR communication. A wealth of pedagogical features are included throughout the book, including reflection points, student exercises, and end-of-chapter discussion questions.
This unique textbook will be valuable for students of fashion marketing, business, and communication and for undergraduates studying public relations and advertising considering a career in fashion.
Comprehensive and ready-to-use instructor resources such as dedicated case studies for each chapter, assessment strategies, quizzes, essay topics and scenario assignments, are also offered online to augment teaching.