株式会社極東書店トップ ＞ 商品一覧 ＞ Handbook of Marketing Analytics : Methods and Applications in Marketing Management, Public Policy, and Litigation Support. 2nd ed.
商品詳細
Handbook of Marketing Analytics : Methods and Applications in Marketing Management, Public Policy, and Litigation Support. 2nd ed. マーケティング分析論ハンドブック 第2版
・ISBN 978-1-0353-0896-5 hard GB£ 285.00
￥90,288.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
| 著者・編者 | Mizik, Natalie / Hanssens, Dominique M. (eds.), |
|---|---|
| 出版社 | (E. Elgar, UK) |
| 出版年月 | 2026.05 |
| ページ数 | 686 pp. |
| 言語 | ENG |
| ニュース番号 | ＜761-511＞ |
解説
Expert contributors provide a comprehensive examination of leading marketing analytic methods including classical econometrics, machine learning, and Bayesian econometrics. They explore survey methods and multivariate models in marketing, analyzing their applications in management, public policy and in litigation support. Incorporating contributions from 26 new authors, the focus on the implementation of analytical methods and methodological reviews highlights advances in litigation support applications, particularly in relation to an increased reliance on empirical approaches and marketing analytical techniques.
This updated Handbook is a crucial resource for scholars and students of research methods in business and management, innovation and technology, and marketing analytics. Practitioners and policymakers in marketing management and public policy, and attorneys and other professionals involved in business litigation, will also benefit from its valuable insights.