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Smart Tourism and Destination Marketing. スマート・ツーリズムと目的地マーケティング
・ISBN 978-1-041-06975-1 hard GB£ 171.99
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-63824-7
| 著者・編者 | Archi, Youssef El / Gajdosik, Tomas (eds.), |
|---|---|
| シリーズ | Contemporary Geographies of Leisure, Tourism and Mobility |
| 出版社 | (Routledge, UK) |
| 出版年月 | 2026.03 |
| ページ数 | 242 pp. |
| 言語 | ENG |
| ニュース番号 | ＜761-493 761-509＞ |
解説
Smart Tourism and Destination Marketing explores the transformative impact of smart concepts, advanced technologies and smart policies on destination marketing based on original research and cutting-edge strategies. By presenting insights from a diverse set of authors and geographical contexts, the book provides a global and multi-scalar view on this emerging phenomenon.
Key areas explored include the trends and geographical dispersion of smart tourism, together with the use of artificial intelligence, the Internet of Things, virtual reality and smart data in destination marketing. With the rise of tech-savvy tourists seeking personalised and seamless experiences, this book delves into the strategies and tools that are reshaping the future of tourism destinations and how destination marketing can leverage smart approach to enhance sustainability and resilience.
Through theoretical advancements, methodological innovations, detailed case studies and examples, the book illustrates how tourism destinations have successfully implemented smart tourism initiatives, offering practical insights and roadmap for destinations. The volume advances scholarly and practical understanding of smart tourism, offering significant insight to students, researchers and academics as well as destination management practice.