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Business Events. 3rd ed.
・ISBN 978-1-032-83495-5 hard GB£ 171.99
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・ISBN 978-1-032-83494-8 paper GB£ 54.99
￥17,420.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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| 著者・編者 | Davidson, Rob, |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2026.04 |
| ページ数 | 476 pp. |
| 言語 | ENG |
| ニュース番号 | ＜761-427 761-496＞ |
解説
This book provides practical and theoretical content for the business events sector, covering corporate meetings, association conferences, political events, incentive travel, exhibitions, corporate hospitality, awards ceremonies, and SMERF gatherings.
Thematic chapters focus on key topics such as destination marketing, education, sustainability, ethics, and technology for business events. This new third edition has been extensively revised and updated to reflect recent developments in business events, including:
- A new chapter focusing on business events in times of crisis, exploring the impacts of the Covid-19 pandemic on this sector
- New 'It's my job' testimonials offering practical insights from young people currently employed in business events
- New 'Discussion points' at the end of each chapter, offering topics for in-class discussions and coursework
- New international case studies illustrating exemplary examples of business events from throughout the world, including emerging destinations such as China, South America, and the Middle East
Written in an accessible yet analytical manner, Business Events is essential reading for all students of events, tourism, and hospitality management. It is also an indispensable resource for anyone entering employment in the business events sector for the first time.