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Consumer Brand Relationships in Tourism: An International Perspective.
・ISBN 978-3-031-59537-0 paper EUR 219.99
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| 著者・編者 | Rather, Raouf Ahmad (ed.), |
|---|---|
| シリーズ | (Tourism, Hospitality & Event Management) |
| 出版社 | (Springer International Publishing AG, SZ) |
| 出版年月 | 2025 |
| ページ数 | 626 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A05-21589＞ |
解説
This book provides a comprehensive overview of consumer-brand relationships (CBR) in tourism and hospitality marketing management, including pre-, during- and post-COVID-19 pandemic. It critically investigates the current debates and questions within the field and includes both theory and practical cases from around the globe. It brings together leading specialists from various disciplinary backgrounds and geographical regions, to offer state-of-the-art theoretical reflections and empirical research on contemporary issues. This book is a reference point for scholars, researchers, academics and students in the field of CBR across disciplines including tourism marketing, hospitality, leisure, festivals, and events.