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商品詳細
The Platform Playbook : The Marketer's Guide to Designing, Scaling and Leading Platform Growth.
・ISBN 978-3-032-08030-1 hard EUR 32.99
￥8,817.- (税込) ※（※）価格はご注文時の参考価格となります。
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| 著者・編者 | Hendricks, Leeya, |
|---|---|
| 出版社 | (Palgrave Macmillan, UK) |
| 出版年月 | 2026.01 |
| ページ数 | 369 pp. |
| 言語 | ENG |
| ニュース番号 | ＜760-340＞ |
解説
In an economy increasingly shaped by ecosystems rather than standalone firms, marketing must evolve beyond persuasion toward facilitation, collaboration, and co-creation.
Offering a comprehensive roadmap for marketers and business leaders to design, scale, and sustain platform-driven ecosystems, this book is your essential guide to mastering the art of platform-driven growth in today's digital economy. With cutting-edge marketing strategies, this book redefines how companies can thrive in a world where success depends not on what they own, but on what they connect.
Covering topics such as value co-creation, actor integration, and technology enablement, the author demonstrates how to leverage AI, IoT, and cloud computing to deliver personalized experiences and break industry rigidities. With detailed frameworks, real-world case studies, and actionable strategies, The Platform Playbook equips leaders to navigate regional complexities and build resilient ecosystems. This book is a must-read for those looking to cultivate adaptive, inclusive, and innovative marketing organizations.